Creating an iPad application is great, but getting it to the right people and convince them to purchase it is the difficult part. With the increase in user fragmentation iPad app developers need to look for innovative ways for reaching their intended audience.
Here’s a list of seven strategies that are competitive for iPad app promotion:
It’s a good idea to send it to reviews
Submit your sites for review on the best review sites. Make sure you comply with their guidelines. This will increase the possibility of your app appearing in the top apps category on the reviewer site. For instance, FreshApps.com has an intense feedback system. By using IntenseDebate users’ voices to provide genuine reviews on apps as well as various app-related reviews. Visit:- https://cominggames.com/
Pitch it Right
Prepare a sales presentation for your app before you begin creating the app. Make sure to highlight its USP and explain why users should purchase it. Post this script on your blog and share it with bloggers who are around you. If your pitch has relevant information, bloggers will share it and write compelling reviews and predictions.
Choose the right social media platforms that will help you get your iPad application to the appropriate public. Build professional social media profiles to promote your application. Post updates regularly, market trends , and other relevant information on the account. Include appropriate links and videos filled with illustrations, text and graphics to keep the users engaged. Create Twitter or Facebook campaigns for increase the effectiveness of promotions through social media channels.
Advertise on related business websites and blogs. If, for instance, your app is linked to lifestyle, promote it on health magazines and websites. Send your app’s pitch to bloggers and invite reviews and discussions. Go to online forums and take part in discussions about your app. Accept feedback and offer solutions on advertisement platforms as much as is possible.
Utilize the Google Keyword Tool and decide on the most competitive keywords. By using Adwords you can purchase your most preferred keywords and show the keywords using paid link. The links are later displayed on search results pages for the keywords. Adwords can also place ads on various websites that have similar content. It also ensures more targeted marketing for your iPad application.
Make sure you fully understand your user’s preferences prior to creating a reasonable price for your application. If you decide to build a free app or a paid version depends entirely on what the application will be used and what segments it is specifically targeting. Make sure you have a pricing plan with every app you sell on the market.
Create a short yet stunning YouTube video. Promote the video with a lot of force on every promotional platform that you utilize. Send this video can also be sent to bloggers, review sites, current as well as potential customers. Get people talking about your video by distributing it to the right people.
Don’t forget to build a great website for your iPad application. The idea is to pass the message across to the targeted audiences who will genuinely be benefitting from your iPad app.